A Truth About Life Coaching

I know this sounds crazy coming from a life coach, but honestly I hate the term life coach. It feels overused, commercialized, and, frankly, misleading. I don’t want to be lumped in with the ones promising overnight success, charging $10k for a few sessions, and claiming to have the secret formula to change your life.

Because here’s the truth: they don’t. And neither do I.

I’m not your life coach. You are.

You’re the one who will decide to make the changes. You’re the one who will do the work, face the challenges, and ultimately shape your own life. No one can do that for you—not me, not another coach, not a book or a seminar.

It’s you. Always has been. Always will be.

So, what do I do? If I’m not your life coach, then who am I?

I think of myself as a lighthouse. I don’t tell you where to go, and I don’t sail the ship for you. But I can help illuminate the rocks, the hidden dangers, the places where you might get stuck. I can guide you toward safer waters, help you see what’s ahead, and remind you that you are capable of navigating your own course.

I’ve witnessed powerful transformations, breakthrough realizations, and emotional meltdowns. I’ve seen clients struggle, fight, resist—and then rise. But none of it happened because of me. It happened because they showed up for themselves.

And that’s the hardest part, isn’t it?

We’re not taught to show up for ourselves.

We’re taught to show up for work.

Show up on time.

Show up for a date, a game, a deadline.

But when it comes to ourselves? To our own growth, emotions, and well-being?

That’s never been part of the lesson.

That’s what our work together is really about. Not me coaching you into some ideal version of yourself, but you learning to show up for yourself in ways you never have before.

I’m not your life coach. I’m your lighthouse.

I’m here to reflect back who you really are, remind you of what’s possible, and guide you through the fog until you can see clearly again.

And when the waves get rough, when the storms roll in, when you’re unsure of where you’re headed—I’ll still be here, shining light on the path.

But the journey? That’s all you.